Schoolwear demands have changed this back-to-school period. Garments that were once seen as complementary pieces for schools such as leggings and midlayers are now outperforming even the core sport and games kit items.
Where has this all come from…
Well, in a response to the current COVID-19 pandemic, schools have sought to minimise infections between pupils by limiting not only their contact with others outside of their ‘bubbles’ but also by minimising the use of shared spaces such as changing rooms.
This has led to students being encouraged to attend school, and in some cases remain throughout the day, in their games kits if they have PE or sports clubs that day. This ultimately has added travelling to and from school in their sports kit into the equation, surging demand for warmer outer layers and baselayers.
Understandably, the parents of the students are now formally encouraged to send their children into school in fresh, clean clothes each day. So, for example, a child that pre-COVID may have worn one pair of shorts and a t-shirt for maybe 2 junior PE lessons a week, may now be wearing a pair of skinny pants, a baselayer, t-shirt and a midlayer. And rather than just the one set, they may have multiple sets to reduce the amount of washing required during the week.
Will it continue?
The jury is still out…On one hand it may go back to years of old once the COVID-19 threat has passed. On the other hand, this shift in style demand we have seen may well become the new norm as infection control continues to take precedence in schools and similar settings to mitigate future threats.
There’s also the fact that many pupils, parents and schools themselves are now aware of a broader range of garment styles available to them. Which could lead to demand continuing or even ramping up further, particularly if new trends begin to set in amongst pupils. It’s hard to say which way it will go or what demand will be in the years to come but here’s what’s hot in School sportswear right now.
Schoolwear Best Sellers
10. PRO TRAINING SHORT (671)
9. BASELAYER TIGHTS (401)
8. PRO RUGBY SHORTS (535)
7. ACADEMY LEGGINGS (838)
6. CLASSIC STADIUM PANTS (211)
5. POWER STRETCH LEGGINGS (799)
4. BASELAYER TOPS (284)
3. FUNCTIONAL MIDLAYERS (790)
2. PRO TEAM MIDLAYERS (812)
1. SKINNY PANTS (826)
The unprecedented increase we have seen in sales has naturally had an impact on our stock levels. However, we back our products, we are always producing and have fast turnaround times, so replenishment is always imminent.
Make sure you can meet the demand, with Chadwick teamwear in your supply chain you can offer your schools affordable, UK stocked, brand quality styles.
Contact our sales office to request a sample from any of our Top 10 best-selling school sports styles and keep an eye on our iGEN range as we look to extend it with more innovative styles in the new year.